Complex workplace news, made clear for employees.
I write and manage HR, change and executive communications for a regional utility, and I build the tools that test a message before it goes out and measure what happened after.
Questions employee communications teams get asked
Case studies-
How do we get every employee through a change?
One change taken from the request to the results: the plan, the package managers carry, a message test and measurement by audience.
- Change communications
- HR communications
- Manager cascade
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How will employees react before we hit send?
A message-testing method that runs a draft past a panel of employee roles and comes back with a send decision and specific fixes.
- Change communications
- Message testing
- Manager readiness
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Did the campaign actually work?
A Copilot agent that turns a raw analytics export into a report a manager can read at a glance.
- Campaign measurement
- Executive reporting
- Microsoft 365 Copilot
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How do we get every leader saying the same thing?
Key messages, talking points for three situations and answers to the hard questions, so a volunteer board could speak with one voice.
- Key messages
- Talking points
- Leader enablement
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How do we tailor one message for very different audiences?
A message framework where the story and the ask stay fixed and the angle changes for each audience.
- Audience segmentation
- Message architecture
- Spokesperson coaching
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What is our data actually telling us?
An interactive dashboard that turns 11 years of raw records into findings a one-person team can act on.
- Data analysis
- Insight to recommendations
- Self-serve reporting
About
I'm a senior employee communications specialist at a regional utility. My work covers internal, HR, change and executive communications: leader remarks and talking points, organizational announcements, campaigns across employee channels, and reporting on what landed.
Before that, my role at Ansell, a global manufacturer, focused on post-acquisition communications. I also held content and communications roles at Edward Jones, EY and KPMG, where I wrote executive thought leadership published in Harvard Business Review and CIO. I take pro bono engagements with nonprofits through Catchafire.
- FocusHR, change, executive and internal communications
- Tools I build withMicrosoft 365 Copilot, Claude, Gemini
- StyleAP style
- Based inPhiladelphia